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Having data scattered across different divisions, reporting alternative numbers, that provided no clear insight, was challenging. It was near impossible to separate fact from fiction, limiting our ability to devise the right customer marketing strategy. Customer Crunch worked tirelessly to design a solution that provided information that was accurate, intuitive, and create consensus across the business that resulted in positive change.
The team at Customer Crunch demonstrate an expertise that is hard to come by in the market today. A profound and holistic understanding of customer transformation and how all its elements need to be combined with solid ideas to improve the way an organisation interacts with its customers.
We were challenged with understanding all the interactions our members had with our business and the best way in which to communicate with them when promoting new services. The Customer Crunch team smashed though our data, developing a segmentation and dashboard of our members. This provided us new avenues for us to truly grow our business.
The Customer Crunch team were brought in to set up a data science practice, establish good operating workflow and processes for predictive modelling and customer analytics, and validate and measure a suite of customer analytics use cases that would drive significant revenue uplift for the business. Customer Crunch successfully delivered all these initiatives within a 6 month time-frame, including a comprehensively modelled road-map of customer analytics use cases identifying revenue uplift opportunities in excess of A$200m p.a within a 2-3 year time horizon.