Customer Intelligence Solutions

Customer Crunch

Customer Crunch offers a suite of software and professional consultancy services to streamline customer programs that provide measurable outcomes

Customer Crunch customer driven solutions
Are You Adapting To The Change?

Customer Behaviour

Organisations around the world are adapting to an 'informed customer' who expects a personalised experience with each interaction.

Customer Experience

Customer Experience

44%

of customers will become repeat buyers after personalized experiences

The Bateman Group

Customer Intelligence

Customer Intelligence

72%

of companies believe they can use analytics to improve customer experience

Deloitte

Customer Feedback

Customer Feedback

15-20%

increase in cross-selling success rates by collecting customer feedback

Gartner

Customer Acquisition

Customer Acquisition

5 Times

the cost to acquire a new customer compared to keeping an existing one

Invesp

Customer Centric View

Aligning Focus

Through developing a holistic understanding of customer behaviour and needs, contextually aligned to your strategy, customer engagement programs can accelerate your business performance outcomes.

Qualified Customer Journey

Discover
Use
Interact
Reconnect
Connect
Satisfaction
Purchase
Advocate

Decision Science – Combined Creative and lateral thinking

Our Solution Personalise

Personalise

Our Solution Experiment

Experiment

Our Solution Measure

Measure

Our Solution Refine

Refine

Top Down Customer

Bottom Up Strategy

Our Solution People

People

Our Solution Process

Process

Our Solution Data

Data

Our Solution System

System

Operational Elements

Goals
Strategy
Transformation
Profit
Growth

Aligned Strategic Direction

Streamline Your Customer Capability

Customer Crunch Solutions

As a pure play customer intelligence provider, we develop solutions across the full spectrum of the customer information ecosystem, tailoring programs that can achieve significant ROI.

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Customer Feature Sets

(Customer Data Layer)

Customer Feature Sets

(Customer Data Layer)

Design and Development of an ‘always-on’ set of essential customer data.

Your single source of truth.

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Customer Acquisition

(Sales and Growth)

Customer Acquisition

(Sales and Growth)

Choose your target to lift customer acquisition numbers and let’s make it happen.

Any target is possible.

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Customer Segmentation

(Geo/Demo/Engagement/ Behavioural)

Customer Segmentation

(Geo/Demo/Engagement/ Behavioural)

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Customer Retention

(Keep and Grow)

Customer Retention

(Keep and Grow)

Strategies and tactical communication programs to turn the corner on retention issues and improve customer engagement.

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CRM

(End to End Discovery & Design)

CRM

(End to End Discovery & Design)

Assessment and improvement of CRM practices relating to people, processes, systems and data.

Improving both customer and cost outcomes.

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Customer Programs

(Tailored Initiatives)

Customer Programs

(Tailored Initiatives)

You may already have a specific customer program in play.

Let's work together to ensure it succeeds.

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Customer Information Ecosystem

(End to End Assessment)

Customer Information Ecosystem

(End to End Assessment)

Discovery program from customer data capture through to the activation of insights that provide value to the bottom-line.

Our SPARCA AI driven solution accelerates these programs.

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Customer ROI

(Measurement)

Customer ROI

(Measurement)

Refinement of test and learn measurement standards to ensure each customer activity can be measured effectively.

Let's drive some value from your customer communications.

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Customer Interactions

(Friction Points)

Customer Interactions

(Friction Points)

Customer journey mapping to identify key touchpoints, and where processes can be improved to achieve better customer outcomes.

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Customer Insights

(Reporting and Dashboards)

Customer Insights

(Reporting and Dashboards)

The cornerstone of insight development.

The production of reports and dashboards designed to enable effective decision-making.

End to End Customer Programs

Complete Customer

While we can tailor customer solutions to meet your unique needs, we are well adapted to developing end to end customer programs designed to provide transformational change

Assess
(Makes & Breaks)
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Customer Discovery:

Customer Discovery:

Understanding your unique customer story, in context to your available data and operational standards.
Discover
(Learn & Measure)
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Customised Use Cases:

Customised Use Cases:

Uncover the actions needed to close the gap between your current capability and future goals.
Design
(Use Case)
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Data Science Assets:

Data Science Assets:

Customer use case initiatives with projected investment costs, ROI and rollout program.
Build
(Intelligence Assets)
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Program Mapping:

Program Mapping:

Development of analytical assets, and personalised customer engagement strategy.
Deploy
(Strategy & CRM)
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CRM Activity:

CRM Activity:

CRM deployment strategy, campaign design, and test & learn measurement standards.
SPARCA™ Delivers Actionable Insights In 24 Hours

Rapid Start

Our automated products leverage a mix of technology, AI and process methodology to accelerate the discovery process and act as a scorecard to track change.

Data Gathering Traditional Consultancy SPARCATMEnterprise
People: Experience, beliefs, SME Manual Automated
Process: communication/speed Manual Automated
System: Delivery expectations Manual Automated
Data: Quality/value Manual Automated
Analysis Analysis of results Manual Automated
Discovery Outcomes Manual Automated
Recommendations & Actions Manual Automated
Investment Cost 4+ weeks* 24 Hours
Discovery Outcomes $100k to $350k *$9,500
Internal Effort 2-4 weeks* 30 min/person
Frequency Once off custom-made Redeploy as needed
Friction vs. Liberation
*Depending on size of assessment
^Full Enterprise assessment