Taking raw data and building an understanding of your customers experience and predicting their future behaviour is paramount to learning how best to serve your customers in a way that aligns to your business goals.

  • Review how effective raw data is translated into insight
  • Complete review of the Analytical Maturity Model
  • Determine the effectiveness of workflow and communication
  • Assess your team’s sentiment on how well insight is running
  • Clarify areas where small changes can make a significant impact
  • Monitor your improvements monthly or quarterly
  • Benchmark your function to industry standards

From: $350.00 + GST / month

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Description

SPARCA Analytical Maturity evaluates a key set of Dimensions and Insight Drivers.

  • Infrastructure Standards
  • Operational Efficiency
  • Technical Know-how
Analytical Capability

ASSESSED

Measures your ability to leverage data in insight and intelligence assets such as reports, dashboards, segmentations, and AI solutions.

Key Assessment Areas

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Demand Vs. Supply

Demand Vs. Supply

Looking at the balance of effort demand on the insight’s functions, in context to the available resources.
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Investment In Insight

Investment In Insight

Resource provision relating to people, training, tools, and capital.
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Resource Utilisation

Resource Utilisation

Considers the level of occupancy of available resources in context to the ‘right’ type of work.
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Technical Know-how

Technical Know-how

This relates to statistical inference, hypothesis design, and automation.
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Analytical Initiative

Analytical Initiative

Determines the level of proactive engagement by the insights team to improve effectiveness or value generation.
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Operational Maturity

Operational Maturity

A measure of the insights teams ability to manage workload via prioritisation, communication and ad-hoc minimisation.
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Simplification

Simplification

The removal of redundant insight and improve the overall value of intelligence.
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Complete Insight Capabilty

Complete Insight Capabilty

Provides an overarching score on the attributes reflective of a highly functioning insight team.
  • Distribution & Interaction
  • Context & Usability
  • Stakeholder Engagement
Capability in Information

RELEASED

We look at your function's ability to collaborate with the stakeholder community and prioritise work and produce insight solutions of value.

Key Assessment Areas

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Workflow Management

Workflow Management

Relates to the processes by which communication and people are leveraged to optimise effort.
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Partnering On Insights

Partnering On Insights

Refers to the nature of collaboration between the insights function and stakeholders in developing intelligence.
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Commercial Understanding

Commercial Understanding

Insight teams need a commercial lens when designing and deploying intelligence to suit stakeholder needs.
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P-Zone (Predictive & Prescriptive)

P-Zone (Predictive & Prescriptive)

Relates to multi-variate analysis and practices of data science to deliver Predictive & Prescriptive assets.
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Investment In Insight

Investment In Insight

Resource provision relating to people, training, tools, and capital.
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D-Zone (Descriptive & Diagnostic)

D-Zone (Descriptive & Diagnostic)

D-Zone' relates to the Descriptive & Diagnostic assets (Dashboards, Reports, and bivariate analysis)
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Complete Information Asset

Complete Information Asset

A complete view of operational capability in releasing D-Zone and P-Zone information assets.

Benchmark your Analytical Maturity

Gain feedback to ascertain a score on the maturity of your insight function. Enabling you to understand the stress points and opportunities to accelerate learning, unlock new ways of working and deliver refined intelligence.

  • How is the balance of People, Training, Tools and Capital?
  • Are the technical standards supporting your growth trajectory?
  • How does workflow impact efforts to deliver value?

Insight delivery that is driving commercial decisions and actions

Assess your function's ability to collaborate with stakeholders to prioritise work based on value and need. Understanding is translated into information assets from Descriptive & Diagnostic (D-Zone) through to Predictive & Prescriptive (P-Zone).

  • How is the balance between D-Zone and P-Zone insights?
  • Are the information assets aligned to meet stakeholder needs?
  • Where are you positioned to automate and proceed into predictive capability?

How It Works

DEPLOY

Deploy tailored assessment in minutes with 10 to 1000 people

5 Minutes

DISCOVER

Discover the makes and breaks with your actionable scorecard

24 Hours

DECIDE

Make a choice on which recommendations are right for you

Instant

Would a Demo Help?

Complete this form and one of our solution experts will get in touch to show you the Customer Crunch solutions in action. We can cover how it works, user experience, how the results are represented and the benefits of unlocking your data potential.