The tables below describes the roles and responsibilities of the participants who should be considered for the activation of the project to improve the response rate from participants.

Conductors make decisions from insights to improve strategic outcomes


I work as a business leader that makes informed DECISIONS with the use of data and insights.

My day to day can include

  • Managing product sales or promotion
  • Leading a team of people
  • Devising strategy with the help of data
  • Thinking about the big picture and long term goals

My role would fit well in Strategy, Product, Digital, or Sales teams, but more generally in any role that leads a team to that is at the forefront of change.

Operative act on insights from data transformation


I work as a specialist or leader who is involved directly in taking tactical ACTION with insights.

My day to day can include

  • Being at the coal face of tactical activities
  • Involved in social media programs
  • Engaged in the delivery of CRM
  • Using the insight we have to make decisions now

My role would fit well in a digital Marketing, CRM, Product, Channel, Operations and Distribution.