The tables below describes the roles and responsibilities of the participants who should be considered for the activation of the project to improve the response rate from participants.
I AM A CONDUCTOR
I work as a business leader that makes informed DECISIONS with the use of data and insights.
My day to day can include
- Managing product sales or promotion
- Leading a team of people
- Devising strategy with the help of data
- Thinking about the big picture and long term goals
My role would fit well in Strategy, Product, Digital, or Sales teams, but more generally in any role that leads a team to that is at the forefront of change.
I AM AN OPERATIVE
I work as a specialist or leader who is involved directly in taking tactical ACTION with insights.
My day to day can include
- Being at the coal face of tactical activities
- Involved in social media programs
- Engaged in the delivery of CRM
- Using the insight we have to make decisions now
My role would fit well in a digital Marketing, CRM, Product, Channel, Operations and Distribution.