The tables below describes the roles and responsibilities of the participants who should be considered for the activation of the project to improve the response rate from participants.
I AM A CONDUCTOR
I work as a functional leader that makes informed DECISIONS with the use of data and insights.
My day to day can include
- Managing operations and processes
- Leading a team of people
- Devising strategy with the help of data
- Thinking about the big picture and long term goals
My role would fit well in Strategy, Product, Digital, or Marketing teams, but more generally in any role that leads a team that is at the forefront of change.
I AM AN INVESTIGATOR
I work in a specialist role related to the TRANSFORMATION of data into insights.
My day to day can include
- Building Reports, Scorecards, or Dashboards
- Conducting financial forecasting or ad-hoc analysis
- Managing an insights team
- Developing advanced insights or predictive intelligence
My role would fit well in an Insights, Risk, Financial Management, Marketing Analytics or Data Science function.
I AM AN OPERATIVE
I work as a specialist or leader who is involved directly in taking tactical ACTION with insights.
My day to day can include
- Being at the coal face of tactical activities
- Involved in social media programs
- Engaged in the delivery of communication programs
- Using the insight we have to make decisions now
My role would fit well in a Digital Marketing, Product, Channel, Operations and Distribution.
I AM AN ORIGINATOR
I work in a technical data role related specifically to the capture, storage and MANAGEMENT of data.
My day to day can include
- Supporting the capture of data for the business
- Ensuring the data is stored effectively
- Manage the movement of data from system to system
- I can be involved in technical data governance
My role would fit well in an Information Technology, Business Intelligence, Data Management, Data Warehousing, or Data Governance team.