CDC: CUSTOMER DATA CULTURE (Test Flight)
The synthesis of four key customer drivers combine to form an enabled information ecosystem that will help your business refine customer needs, accelerate communication programs, and enhance commercial returns.
Assess your capability across several Insight Drivers
Listen to Customer
Listen to Customer
How well your organisation captures data at customer touchpoints to learn more about customer needs.
Knowledge of Customer
Knowledge of Customer
Your ability to understand the needs and behaviours of your customers through analysis and insight generation.
Interaction with Customer
Interaction with Customer
How well and organisation leverages intelligence to improve customer communication.
Culture of Customer
Culture of Customer
Assessing employees perspective on feeling customer enabled in their role
It’s free, and only takes 6 minutes. Have your results in 24 hours.