Once an organisation has qualified knowledge of its customers, it can service them with greater precision via the creation of strategic and tactical programs that improve targeting and operational effectiveness.

  • Assess the value of the insights delivered to your business
  • Determine what improvements can be made to increase take-up
  • Assess the intelligence delivery capability
  • Monitor how well D-Zone is aligned to strategic decisions
  • Determination of measurement issues
  • Asses if insights is having an overall impact

From: $350.00 + GST / month

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Description

SPARCA Insight Activation evaluates a key set of Dimensions and Insight Drivers.

Consumed Dimension of SPARCA Analytical Maturity
  • D-Zone Information Asset
  • Speed to Learn & Act
  • Consumer Interaction
Value in Informed Decisions

CONSUMED

We consider the value of 'descriptive & diagnostic' assets to support strategic and tactical decision-making efforts.

Key Assessment Areas

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Connected To Insights

Connected To Insights

Stakeholders who have an innate hunger for information communicate their needs and actively engage.
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Plug & Play

Plug & Play

Reflects on the usability of insights that are easy to access, straightforward, and have sound communication design.
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Speed To Learn

Speed To Learn

Relates to the processes and procedures of report and dashboard delivery. Covering data recency, completeness, and context.
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Refined Knowledge

Refined Knowledge

Too much information can cause analysis paralysis; too little can mitigate the value and leave knowledge gaps.
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Aligned to Strategy

Aligned To Strategy

How KPIs, targets, indices, and or benchmarks are leveraged to determine alignment to insight objectives.
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Empowered To Act

Empowered To Act

Having certainty in the insights on hand being informative, trustworthy, complete, and of value for an informed action.
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Enabled Intelligence

Enabled Intelligence

Value of insight delivery considering the quality, alignment, and ability to support strategic decisions.
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Directed Focus

Directed Focus

Information assets that have contextual recommendations and actions to support the activation of analytics.
Actioned Dimension form Insight Activation
  • P-Zone Information Usage
  • Measurement Standards
  • Test & Learn
Potential to Influence Outcome

ACTIONED

An assessment on the value of intelligence to measure, learn and optimise outcomes.

Key Assessment Areas

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Customer Focused

Customer Focused

All efforts both tactical and strategic that align to the customer communication intention.
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Advancing Intelligence

Advancing Intelligence

A determination of the Impact predictive and prescriptive analytics is having on the business performance.
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Investment Intention

Investment Intention

Interest in future analytical support with engagement on new tools, data, and directed investment.
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Measurement

Measurement

Standards in place to value information assets, communication programs, and benefits.
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Test & Learn

Test & Learn

Test and Learn relates to the mechanisms in place to ‘learn forward’ with appropriate testing protocols and procedures.
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Generating Value

Generating Value

Generating value ascertains whether the information assets produce a measured result that exceeds its investment.
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Active Learning

Active Learning

The operational benefits (perceived or dollar value) using insights or intelligence to take direct actions.
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Optimised Outcomes

Optimised Outcomes

How value generated directly improves the bottom-line or significantly reduces the operational expense.

ACTIVATE D-ZONE

How can decisions be improved with aligned insights?

Having a big set of dashboards and reports is great. But if they are not easy to use, have established context and appeal to the needs of the end users, they will miss the mark and not be aligned to supporting strategic outcomes

  • What insights are missing that would accelerate learning?
  • Are insights aligned to commercial needs?
  • Could more be done to improve take-up?

ACTIVATE P-ZONE

How can actions be refined with quality intelligence?

Making strategic decisions with insight is important, being able to take intelligence to the next step of recommended actions will unlock bottom-line benefits. This is enabled though solid set of measurement standards, and test and learn procedures.

  • Are recommendations made to take actions?
  • How well are actions measured?
  • What is the bottom-line impact from insight led actions?

How It Works

Deploy SPARCA

DEPLOY

Deploy tailored assessment in minutes with 10 to 1000 people

5 Minutes

Discover SPARCA Assessment Results

DISCOVER

Discover the makes and breaks with your actionable scorecard.

24 Hours

Decide form results of SPARCA Solution

DECIDE

Make a choice on which recommendations are right for you.

Instant

Would a Demo Help?

Complete this form and one of our solution experts will get in touch to show you the Customer Crunch solutions in action. We can cover how it works, user experience, how the results are represented and the benefits of unlocking your data potential.