Customers leave a trail of data with each interaction. How your business copes with the capture, storage and processing of this information can determine how well you can learn from your data to understand customer needs.

  • Clarify areas of strength
  • Assess your team’s sentiment on how well data is managed
  • Determine the potential of the data you have available
  • Discover your Data Governance stress points
  • Clarify any gaps in the capture of key information
  • Monitor your improvements monthly or quarterly
  • Benchmark your business to industry standards

From: $3,000.00 + GST / year

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Description

SPARCA Data Managerment evaluates a key set of Dimensions and Insight Drivers.

Stored Dimension from SPARCA Data Management
  • Depth & Breadth
  • Granularity & Frequency
  • Gaps & Perceived Value
Data Footprint & Potential

STORED

Examining your data potential. We look at how you capture and store data, to discover gaps in your available data asset.

Key Assessment Areas

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Customer / Consumer Data

Customer / Consumer Data

Intention to capture interactive customer data, which refers to communication via engagement.
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External Data

External Data

Covers any type of data that has been captured from outside the organisation, with the intention of enhancing internal data sources.
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Capture Of Data

Capture Of Data

The communication and processes associated with capturing viable data sources and activities to mitigate known data gaps.
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Depth & Breadth

Depth & Breadth

Considering both Internal and External data supply, amount of history, and context of captured data.
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Granularity & Frequency

Granularity & Frequency

Relates to the fragmentation of data captured and the speed of receipt.
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Data Potential

Data Potential

Data Potential is a synthesis of Depth & Breadth and, Granularity & Frequency.
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Data Quality

Data Quality

Determination of data that is 'fit for use' in decision-making.
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Data Communication

Data Communication

Interactions between data management and insight functions to transform data into viable intelligence.
  • Master Data Management
  • Business Custodianship
  • Information Efficiency
Proficiency to Structure

PROCESSED

An analysis on how your data is treated through the use of technology and data governance processes.

Key Assessment Areas

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Taxonomy

Taxonomy

Taxonomy covers the structural interrelationship of different data, how well it is maintained, and its accuracy.
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Process Efficiency

Process Efficiency

The ability of data functions to be adaptable to change in methods, procedures, or requests for new data.
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Business Metrics

Business Metrics

How your divisions define and manage their own interpretation of data used for reporting and analysis.
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Flow Of Data

Flow Of Data

The data environment design and navigation should be built to maximize usage while minimising complexity.
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Technical Data Governance

Technical Data Governance

Technical Data Governance is a combination of process efficiency, taxonomy, and specific technical management attributes.
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Commercial Data Governance

Commercial Data Governance

Forms the basis of interpreting data in a consistent manner that enables trust in the derived information
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Combined Data Governance

Combined Data Governance

An insight into how data is made available for use covering both technical and commercial data governance practices.

Potential of ‘Generally Available’ Data

Identify respondents’ views on the potential of your raw and available data. This is critical to understand the foundation of your data capability and what may need to be done to leverage data as an asset.

  • Is data seen as an asset?
  • Are there known gaps?
  • What can be done to improve your data capability?

Proficiency to Govern Data

Organisations are continually challenged on the key principles of data governance. When mastering this practice, it is important to consider how your people see competency in both aspects of technical and commercial governance.

  • Does the team understand the benefits of Data Governance?
  • Are processes in place to effectively govern data?
  • Where are the opportunities to make it more effective?

How It Works

Deploy SPARCA

DEPLOY

Deploy tailored assessment in minutes with 10 to 1000 people

5 Minutes

Discover SPARCA Assessment Results

DISCOVER

Discover the makes and breaks with your actionable scorecard

24 Hours

Decide form results of SPARCA Solution

DECIDE

Make a choice on which recommendations are right for you

Instant

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Complete this form and one of our AI Products experts will get in touch to show you the Customer Crunch solutions in action. We can cover how it works, user experience, how the results are represented and the benefits of unlocking your data potential.

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