Customer Crunch
Customer Crunch offers a suite of software and professional consultancy services to streamline customer programs that provide measurable outcomes
Customer Behaviour
Organisations around the world are adapting to an 'informed customer' who expects a personalised experience with each interaction.
Customer Experience
44%
of customers will become repeat buyers after personalized experiences
The Bateman Group
Customer Intelligence
72%
of companies believe they can use analytics to improve customer experience
Deloitte
Customer Feedback
15-20%
increase in cross-selling success rates by collecting customer feedback
Gartner
Customer Acquisition
5 Times
the cost to acquire a new customer compared to keeping an existing one
Invesp
Aligning Focus
Through developing a holistic understanding of customer behaviour and needs, contextually aligned to your strategy, customer engagement programs can accelerate your business performance outcomes.
Qualified Customer Journey
Decision Science – Combined Creative and lateral thinking
Top Down Customer
Bottom Up Strategy
Operational Elements
Aligned Strategic Direction
Customer Crunch Solutions
As a pure play customer intelligence provider, we develop solutions across the full spectrum of the customer information ecosystem, tailoring programs that can achieve significant ROI.
Customer Feature Sets
Customer Feature Sets
Design and Development of an ‘always-on’ set of essential customer data.
Your single source of truth.
Customer Acquisition
Customer Acquisition
Choose your target to lift customer acquisition numbers and let’s make it happen.
Any target is possible.
Customer Segmentation
Customer Segmentation
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Customer Retention
Customer Retention
Strategies and tactical communication programs to turn the corner on retention issues and improve customer engagement.
CRM
CRM
Assessment and improvement of CRM practices relating to people, processes, systems and data.
Improving both customer and cost outcomes.
Customer Programs
Customer Programs
You may already have a specific customer program in play.
Let's work together to ensure it succeeds.
Customer Information Ecosystem
Customer Information Ecosystem
Discovery program from customer data capture through to the activation of insights that provide value to the bottom-line.
Our SPARCA AI driven solution accelerates these programs.
Customer ROI
Customer ROI
Refinement of test and learn measurement standards to ensure each customer activity can be measured effectively.
Let's drive some value from your customer communications.
Customer Interactions
Customer Interactions
Customer journey mapping to identify key touchpoints, and where processes can be improved to achieve better customer outcomes.
Customer Insights
Customer Insights
The cornerstone of insight development.
The production of reports and dashboards designed to enable effective decision-making.
Complete Customer
While we can tailor customer solutions to meet your unique needs, we are well adapted to developing end to end customer programs designed to provide transformational change
Customer Discovery:
Customer Discovery:
Customised Use Cases:
Customised Use Cases:
Data Science Assets:
Data Science Assets:
Program Mapping:
Program Mapping:
CRM Activity:
CRM Activity:
Rapid Start
Our automated products leverage a mix of technology, AI and process methodology to accelerate the discovery process and act as a scorecard to track change.
| Data Gathering | Traditional Consultancy | SPARCATMEnterprise | |
|---|---|---|---|
| People： Experience， beliefs， SME | Manual | Automated | |
| Process: communication/speed | Manual | Automated | |
| System: Delivery expectations | Manual | Automated | |
| Data: Quality/value | Manual | Automated | |
| Analysis | Analysis of results | Manual | Automated |
| Discovery Outcomes | Manual | Automated | |
| Recommendations & Actions | Manual | Automated | |
| Investment | Cost | 4+ weeks* | 24 Hours |
| Discovery Outcomes | $100k to $350k | *$9,500 | |
| Internal Effort | 2-4 weeks* | 30 min/person | |
| Frequency | Once off custom-made | Redeploy as needed |