DEEPEN DONOR LOYALTYHow could a tailored customer strategy help fundraising efforts?
Building a donor engagement program can be a challenge. How do you cut through all the various donation programs available so that your cause is considered?
We need to consider each individual's association to a given cause, their donation thresholds, and what makes them commit long term.
By taking a proactive approach to understanding and developing intelligence on donors and their emotive or financial choices, we can narrow in on key strategic actions that can lift contributions and reduce cancellations. Not too sure where to start?
Why not check in with Customer Crunch, and let us consider some options.
ACCELERATE FUNDRAISING OUTCOMESLeverage Intelligence to lift results
Customers follow a journey in any decisions they make; if we tap into their unique perspective at donation consideration points, we can devise a communication program unique to their needs.
This would reduce cancellations, lift the amount donated each time, and attract more regular donation commitments. By leveraging data & analytics solutions, we can identify these opportunities and devise a program that can significantly improve your relationship with each customer segment.
How would an ambitious Customer strategy improve your fundraising efforts?
How we can help your fundraising outcomes
Increase in the amount donated from key customer segments.
Reduce the number of donors completely cancelling.
Move key customer groups from irregular donors to monthly contributors.
Partner TestimonialsSee What Our Partners Saying
Having data scattered across different divisions, reporting alternative numbers, that provided no clear insight, was challenging. It was near impossible to separate fact from fiction, limiting our ability to devise the right customer marketing strategy. Customer Crunch worked tirelessly to design a solution that provided information that was accurate, intuitive, and create consensus across the business that resulted in positive change.
The team at Customer Crunch demonstrate an expertise that is hard to come by in the market today. A profound and holistic understanding of customer transformation and how all its elements need to be combined with solid ideas to improve the way an organisation interacts with its customers.
We were challenged with understanding all the interactions our members had with our business and the best way in which to communicate with them when promoting new services. The Customer Crunch team smashed though our data, developing a segmentation and dashboard of our members. This provided us new avenues for us to truly grow our business.
The Customer Crunch team were brought in to set up a data science practice, establish good operating workflow and processes for predictive modelling and customer analytics, and validate and measure a suite of customer analytics use cases that would drive significant revenue uplift for the business. Customer Crunch successfully delivered all these initiatives within a 6 month time-frame, including a comprehensively modelled road-map of customer analytics use cases identifying revenue uplift opportunities in excess of A$200m p.a within a 2-3 year time horizon.