Fast Moving Consumer Goods
DEEPEN DONOR LOYALTYHow would an ambitious customer strategy expand your product reach?
Sometimes we are so busy being busy we don't have much of a chance to stop and take stock of what impact our activities are having on product exposure.
Taking a step back and reviewing the end-to-end product design, development and delivery can identify key friction points which may be impacting product potential.
Why not take a moment and review your current activities from a more holistic prospective? This may offer you ideas on new ways to improve customer engagement, speed of delivery and price sensitivity.
ENABLED INTELLIGENCELeverage analytics to support your next move
By taking a proactive approach to understanding and developing intelligence on customer purchase cycles and competitor price and positioning, a tailored strategy can be developed, influencing consumer behaviour, creating more engagement, and ensuring your goods are considered at the point of sale.
Customer intelligence can help track competitors, monitor social feedback in real-time, and adjust pricing options to maximise margins.
How we can help your FMCG strategy
Consider the benefits of a 5% lift in the consumers considering your products
Increase in the frequency of consumers purchasing
Reduction in unnecessary promotional discounts
Partner TestimonialsSee What Our Partners Saying
Having data scattered across different divisions, reporting alternative numbers, that provided no clear insight, was challenging. It was near impossible to separate fact from fiction, limiting our ability to devise the right customer marketing strategy. Customer Crunch worked tirelessly to design a solution that provided information that was accurate, intuitive, and create consensus across the business that resulted in positive change.
The team at Customer Crunch demonstrate an expertise that is hard to come by in the market today. A profound and holistic understanding of customer transformation and how all its elements need to be combined with solid ideas to improve the way an organisation interacts with its customers.
We were challenged with understanding all the interactions our members had with our business and the best way in which to communicate with them when promoting new services. The Customer Crunch team smashed though our data, developing a segmentation and dashboard of our members. This provided us new avenues for us to truly grow our business.
The Customer Crunch team were brought in to set up a data science practice, establish good operating workflow and processes for predictive modelling and customer analytics, and validate and measure a suite of customer analytics use cases that would drive significant revenue uplift for the business. Customer Crunch successfully delivered all these initiatives within a 6 month time-frame, including a comprehensively modelled road-map of customer analytics use cases identifying revenue uplift opportunities in excess of A$200m p.a within a 2-3 year time horizon.