Financial Services
Refine and Grow
How would an ambitious customer strategy deepen your relationships?Sometimes we are so busy being busy that we don't have much chance to stop and take stock of what impact our activities are having on our customer relationships.
Taking a step back and reviewing the end-to-end customer journey in context with data capture can identify key friction points that can directly impact the customer lifetime value.
Why not take a moment and review your current activities from the customer's perspective? This may offer you ideas on new ways to improve customer engagement and CRM practices that would have a long-term impact on improving ROI.
How we have helped our customers
Acquisition
Lift in acquisition and cross-sell
Retention
Improvement in churn
ROI
Return on investment
Case Study
International BankCustomer Crunch partnered with an international banking group covering retail, business, and insurance products that needed to improve customer engagement and attract new prospects as part of a new product launch.
Our efforts identified gaps in its business processes that were restricting customer engagement. We then made recommendations on how the bank could transform its communication strategy and increase acquisition by a factor of 10 times.
Program Outcomes
- Key customer process gaps identified
- New set of customer program Use Cases
- Financial modelling and projected ROI
- Deployment Roadmap
Would You Like To Know More
Are you interested in learning more about how Customer Crunch can help your organisation achieve its goals? We have a proven track record of assisting industry leaders to improve their bottom-line by investing in data and insights solutions to determine and solve the makes and breaks of their decision-making.
Click below to hear from our team.
Partner Testimonials
See What Our Partners Saying
Having data scattered across different divisions, reporting alternative numbers, that provided no clear insight, was challenging. It was near impossible to separate fact from fiction, limiting our ability to devise the right customer marketing strategy. Customer Crunch worked tirelessly to design a solution that provided information that was accurate, intuitive, and create consensus across the business that resulted in positive change.
Caroline Elton
Uniting Care - Head of Marketing
The team at Customer Crunch demonstrate an expertise that is hard to come by in the market today. A profound and holistic understanding of customer transformation and how all its elements need to be combined with solid ideas to improve the way an organisation interacts with its customers.
Michelle Vanzella
Suncorp - Executive Director
We were challenged with understanding all the interactions our members had with our business and the best way in which to communicate with them when promoting new services. The Customer Crunch team smashed though our data, developing a segmentation and dashboard of our members. This provided us new avenues for us to truly grow our business.
Warren Clark
NatRoads - CEO
The Customer Crunch team were brought in to set up a data science practice, establish good operating workflow and processes for predictive modelling and customer analytics, and validate and measure a suite of customer analytics use cases that would drive significant revenue uplift for the business. Customer Crunch successfully delivered all these initiatives within a 6 month time-frame, including a comprehensively modelled road-map of customer analytics use cases identifying revenue uplift opportunities in excess of A$200m p.a within a 2-3 year time horizon.