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Our Process

Tailored customer solutions

Our solutions combine leading-edge technology with consultancy and marketing services. In fact, our DNA is 50% Data & Analytics, 30% Marketing Communications and 20% Commercial Consultancy.

With this model we act as your in-house guide to ensure your customer programs are harmonised to ultimately improve customer engagement and achieve positive ROI.

It’s not just talk, we provide some key customer related services.

 

Customer Strategy

This is where we plan for success.

Enhancing the way in which your organisation defines, designs, and deploys Customer programs that make a real difference both for the customer experience and your business.

Customer Acceleration Programs

Don’t take months or even years, let us work together to arrest your customer challenges NOW. Wether its lapse rates, increasing acquisition or driving more engagement.

We can help you deploy programs rapidly and fast-track change that is directed to achieving a win.

Customer Relationship Management (CRM)

CRM leadership is a critical strength of Customer Crunch.

We review, refine, refactor and rebuild CRM capability to enrich customer relationships, making sure we measure as we go so we can ‘learn forward’, building lasting customer relationships that meet commercial ambitions. What is your next customer conversation?

Digital Transformation

How can a business respond to changing customer expectations and behaviour in the digital age? Through investing in their digital transformation strategy.

We work to harmonise technologies and improve processes that unlock the DNA of your unique customer technology.

Lets take the first step together, we promise to value your trust

Step 1: Determining where you are right now

Through decades of mastery in this space, we have come to understand that while the challenges organisations face with customer enablement can be complex, there are some definitive principles and commercial similarities that help determine how mature an organisation is in advancing their customer programs.

These standards correspond to attributes relating to the capture and management of customer interactions, the ability to assess and refine this information into a viable asset, and an organisations ability to leverage this to make informed decisions that produce positive commercial outcomes.

To this end, Customer Crunch has redefined the way an organisation should pioneer their customer programs. By first establishing a clear understanding of their strengths and challenges across the customer information ecosystem.

Using SPARCA™, our automated AI solution, we undertake a qualitative ‘what is’ review of your organisation’s data flow from initial data capture through to insight-led actions.

This ensures our recommendations can be tailored to your unique customer story.

SPARCA™ Framework

DATA MANAGEMENT

What is the potential of the customer data asset and how is it currently managed?

Stored

DATA FOOTPRINT & POTENTIAL

  • Depth & Breadth
  • Granularity &Frequency
  • Gaps & Perceived Value

Processed

PROFICIENCY TO STRUCTURE & GOVERN DATA

  • Master & Reference Data Management
  • Business Metrics &Custodianship
  • Information & Process Efficiency

ANALYTICAL CAPABILITY

How effective is the customer analytics and what information assets are developed?

Assessed

ANALYTICAL MATURITY

  • Infrastructure Standards
  • Efficiency & Investment
  • Technical Know-how

Released

CAPABILITY IN INFORMATION ASSET PRODUCTION

  • Distribution & Interaction
  • Context & Usability
  • Stakeholder Engagement

INFORMATION USAGE

How is information being used to inform and provide commercial return?

Consumed

VALUE IN MAKING INFORMED DECISIONS

  • D-Zone Information Asset Usage
  • Speed to Learn & Act
  • Consumer Appetite & Interaction

Actioned

POTENTIAL TO INFLUENCE COMMERCIAL RETURNS

  • P-Zone Information Asset Usage
  • Measurement Standards
  • Test & Learn

Cutting edge technology, commercial clarity

We know that not everyone gets as excited about data and analytics as we do. Customer intelligence and marketing automation strategies need to be presented in terms that each of an organisation’s stakeholders can relate to.

That’s why we don’t overdo the jargon or blind you with science just to sound clever. And we always make sure that our recommendations are given a human voice, not a technical one.

This lets business decision makers see a clear pathway to success and understand the commercial benefits and measurable return on investment over time.

Your customers’ behaviour is changing. Is yours?

Ask for your free consultation on how SPARCA™ can work for you

For an initial chat about how we could help your organisation adapt to your customers’ ever-evolving needs, please contact us.