Completing our investigation of Discovering Customer, we have reviewed the changing dynamics of the customer relationship in “(Part 1): Who…

In Discovering Customer: part one, most don’t understand who the customer is. We covered the changing dynamics of the customer…

  Customer. A term widely used but little understood. Ask people in most medium to large organisations, and you will…

Regardless of your industry or services, customers may express their praise or criticism towards your business from time to time.…

We all know that customer engagement (CX) is a necessary tool for success in the day-to-day business. But what is…